Why South Africa?

South Africa is the preferred location for multinational investors in Africa. Its unique value proposition makes the country an attractive destination for a growing array of investors and industries. Today South Africa is not only a resource rich economy with access to both a vibrant local market and a growing regional market but also a financial, technical and innovation hub attracting companies looking to tap the country´s talent pool. We invite you to explore the 10 pillars of our unique value proposition.
Value Proposition
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10 reasons why South Africa is an attractive destination

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1. Quality infrastructure and efficient logistics

With well-established and continued investment in infrastructure, South Africa is positioned as a key global hub and an attractive gateway into the rest of the continent.
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2. Largest presence of
multinationals in Africa

South Africa is the investment destination of choice for a substantial number of global corporates, who enjoy the benefits of doing business in the country. More than 180 Fortune Global 500 companies are present in South Africa.
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3. Manufacturing Hub

South Africa has a well-developed, diversified manufacturing base that has shown its potential to compete globally, and serves as a manufacturing hub to supply the rest of the continent for a number of consumer product companies.
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4. Lucrative
Emerging Market

South Africa’s growing middle class as well as its most affluent consumer base in Africa presents attractive returns on investment.
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5. Favourable market access to global market

The African Continental Free Trade Area (AfCFTA) will boost intra-Africa trade and create a market of over 1bn people with a combined GDP of over US$2trn. South Africa has several trade agreements that provide an export platform into global markets.
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6. Innovation and tech hub

The Global Innovation index ranks South Africa number one in innovation in Africa. South Africa’s intellectual property rights protection is regarded as the second best in Africa. South Africa is also fast becoming a technology hub in Africa and has a growing ecosystem in the tech sector ranging from technical expertise to finance support for entrepreneurs.

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7. Abundant natural Resources

South Africa is abundantly endowed with precious metals. It is the world’s leading producer of platinum group metals, the sixth-largest producer of gold, has world-renowned underground mining expertise and more than 100 listed mining companies with operations in the country.
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8. Africa's leading financial hub

The Global Innovation index ranks South Africa number one in innovation in Africa. South Africa’s intellectual property rights protection is regarded as the second best in Africa. South Africa is also fast becoming a technology hub in Africa and has a growing ecosystem in the tech sector ranging from technical expertise to finance support for entrepreneurs.

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9. Young Trainable Labour Workforce

South Africa has a number of world-class universities, producing a skilled, talented, and capable workforce. It offers a diversified skillset, a large pool of trainable labour, and government support for training and skills development.

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10. Excellent Quality of Life

South Africa is renowned for its quality of life, offering both high quality city experiences and more tranquil and breath-taking landscapes.
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Sample of Fortune 500 Companies in South Africa